Client: ATCO, Czech Republic
Year of completition: 2010
Client: CR ATCO Location: Prague, CZ Completion date: July 2010
We were asked to create a unique store’s interior, which would immediately suggest to customer ATCO’s business industry. We changed client’s vison of an old traditional English brand and we created quite a surprisingly clear-cut interior. Design of ATCO’s products are primarily based on functionality, quality and remain for almost 30 years unchanged. To show customers that the business philosophy of the brand is very modern and dynamic, we opted for the interior with modern and original expression. We created a large garden with typical English details which were wittily stylized. Determinant of the interior is a grassy organic wall made out of dried stalks. Vertically hanged single mower is hanged to this grassy field and leaves mark on the wall in shape of Atco’s logo.