RADEGAST BRANDÝS NAD LABEM
Client: Plzeňský Prazdroj
Location: Brandýs nad Labem
Year of completition: 2013
Award: National Award, Czech Grand Prix of Architecture 2014, honourable mention
Photo: Alexander Dobrovodský
Radegastovna are potentional branded chain restaurants of Pilsner Urquell brand promoting Radegast beer. Interior of the modern concept celebrates the myth of the Slavic god Radegast in its abundance of color and folklore. Graphic conception of the interior is a defining characteristic of the whole chain. The interior reflects craftsmanship honesty with rich symbolism and reference to the classic Czech hospitality transformed into a contemporary architectural concept. We were using traditional materials and old technology in order to achieve a modern environment with the cosiness of old pubs. Despite entering Pilsner Urquell, which required a conservative approach, the interior is built on several original elements that determine and define the space to competing chains.
The interior is designed very graphic way. Benefiting from the blue color and geometric ornamentation on the walls and ceiling, which is inspired by Czech porcelain (“Cibulák”). It is traditionally associated with the Czech culture dining. The blue color of this porcelain is matched with tinted light gray shade of oak wall panels. Large areas of the tiles are broken down with staggered oak baulks and irregularly oriented diagonals gives a modern and graphic impression, although the idea is referring to historical reference.
Freestanding furniture is made of oak wood in a warm honey color. Another defining characteristic of the interior are classic Ton chairs with additional two-tone wood processing moved to the current design. Portals, railings and handrails are made of black steel accented in combination with copper. List of wide range of applied materials and colors is bring to the end with orange-colored leather used on all tapestry.
The latest eye-catching element of the interior are Arbo lights from a Czech manufacturer of light HALLA which are design production of IO Studios. Material are made of oak baulks bearing movable light reflectors. They are in shape of large crosses diagonally rotaded in space so that aesthetically increase the effect. Graphical part was created in collaboration with Jan Padysak.