Location: Czech Republic
Year of completition: 2010
Vodafone’s new strategy is to expand sales with new franchize network.IO studio designed three types of franchize sales spots for the new sales method. The first one is lowcast concept which is universal, flexible working and simply applicable to all sales outlets. Using standard sizes of common materials and manufacturing processes compactness attained with simple furniture shapes and details allow a significant reduction in cost compared to existing Vodafone shops.
Due to this we managed to shorten time to build stores and can quickly adapt to change. The proposed modular system can be easily folded and adapt to the local specifics of place or required changes and allows faster response for client’s demand and market requirements. IO Studio designed 60 stores throughout the country in 2010-11 for Vodafone.