Location: Czech Republic
Year of completition: 2010
Vodafone enters the regions in 2010-11 with new franchize network.
IO studio designed three types of the concept: low-cost stores, concept of Vodafone’s Corner and Vodafone Kiosk.
Kiosk is intended for direct sale to customer in an open area of a shopping mall. It is self-standing unit within the shopping center. The kiosk is designed to be clearly recognizable
and find easily by customers. Fully functional solution replaced the ‚brick amd mortal‘ shop. It has approximately one tenth of the average large store. Therefore, it is often used in cases where the aim cost reduction tight with the larger retail space. Sometimes it is used as a sales support unit even there, where is a Vodafone shop. The kiosk is mobile
and, if necessary, can be a easily moved.